“Simplicity is the ultimate sophistication.”

-Leonardo Da Vinci

Objective: Create an ethnically diverse illustration, highlighting dairy’s key benefits while targeting school administrators, stakeholders and online influencers for multi-platform usage; website, print and premium production.

Solution: Directed an engaging, fluid, detailed design layout for online and print usage. I had the designer simplify the artwork for premium production; line art for 1/c print and isolated each child’s illustration for 4/c sticker production.

Objective: Develop a playful Undeniably Dairy branded web banner, in collaboration with Amazon Fresh, that highlights dairy’s role over the holidays.

Solution: Following brand guidelines, directed the catchy copy and added nostalgic imagery to draw in the Gen Z and Millennial target audiences.

PowerPoint Slide

11” x 17” Poster

Screensaver

4 Page Handout

Objective: Roll out DMI’s 2023 Unified Marketing Plan across multiple channels. Create a simplified design/layout while navigating around heavy copy.

Solution: Pulled out the key factors for each layout based on the targeted audience while following the brand guidelines I established earlier this year. Chose imagery that spoke to the copy for quick takeaway.